From the Ground Up added a new kind of gluten-free cracker to its product portfolio and the crackers are not just made with real vegetables bu feature butternut squash as the first ingredient. The brand's Butternut Squash Crackers are available in vegan-friendly Parmesan and Sea Salt varieties, both of which are powered by plant-based ingredients like cassava, cauliflower and a nourishing blend of veggies that includes: spinach, broccoli, carrots, tomatoes, beets, shiitake mushrooms.
Since From the Ground Up is passionate about making familiar snacks with a plant-based twist, these square, gluten-free crackers have the potential to be enjoyed as a better-for-you alternative to other popular kinds of cheesy or salty cracker products on the market.
Squash-Based Crackers
Butternut Squash is the First Ingredient in These Gluten-Free Crackers
Trend Themes
1. Plant-based Snacks - The emergence of more plant-based options in the snacking industry could lead to a shift in consumer preferences towards healthier and more ethical choices.
2. Vegetable-based Ingredients - A trend towards vegetable-based ingredients in snacks could signal a shift away from highly processed and artificial ingredients and towards more natural and nourishing options.
3. Gluten-free Products - As more and more consumers seek out gluten-free options, there is a growing need for innovative and delicious products that cater to this market.
Industry Implications
1. Snack Foods - The snack foods industry has the opportunity to innovate with new plant-based and vegetable-based products that are both delicious and healthy.
2. Gluten-free Foods - The gluten-free foods industry can continue to grow and innovate with new products that cater to a wide range of consumers looking for healthier snacking options.
3. Natural Foods - The natural foods industry can capitalize on the trend towards more natural and nourishing snack options by introducing new products made with wholesome, plant-based ingredients.