The range of glowing YEEZY BOOSTs is, without a doubt, going to stir the interest of consumers. For one, the shoe is literally illuminating light thanks to a "two-toned re-engineered glow in the dark Primeknit," with a "post-dyed monofilament side stripe woven into the upper." Secondly, the footwear boasts the ultra-familiar and comfort-inducing BOOST technology. Thirdly, the glowing YEEZY x adidas Originals come for three different demographics — for adults, for kids, and for infants, retailing at $250, $180, and $160 USD respectively.
The highly anticipated footwear is set to drop in select stores on May 25th. The fact that the collaborators created three separate silhouettes to satisfy a larger consumer base is a clever move that will surely drive some interest as some adults enjoy matching with their kids.
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