In just about a month, Bloomingdales has plans to launch 'Glowhaus,' a new brand for affordable, of-the-moment beauty products that will appeal to young Millennial consumers.
At Glowhaus, all of the products will be available for under $100, including items from Beauty Blender, Cover FX, NudeStix and RMS Beauty.
At Glowhaus' beauty boutique, consumers will be able to try on makeup looks at "play stations," which are set up with mirrors. In-store, consumers have the chance to receive guidance from sales associates equipped with tablets, which may be used to pull up additional product information or tutorial videos. Other in-store stations will include ones like Grab and Glow for picking up product miniatures, or Best in Glow, which spotlights some of the most popular beauty styles.
Budget-Friendly Beauty Boutiques
Bloomingdales' Glowhaus is a Millennial-Targeted Destination
Trend Themes
1. Affordable Beauty - Creating a brand that focuses on affordable beauty products for young Millennial consumers will disrupt the expensive beauty industry and appeal to budget-conscious consumers.
2. Interactive Retail - By introducing play stations and in-store guidance with the use of tablets, retailers can create an immersive and personalized shopping experience for their customers.
3. Miniature Products - Creating miniatures of products allows customers to try a variety of options and provides a more cost-effective sampling experience than full-size products.
Industry Implications
1. Beauty Industry - Creating a budget-friendly beauty brand appeals to the growing demographic of young adults who are looking for affordable but high-quality beauty products.
2. Retail Industry - Interactive retail design creates a fun and engaging experience for customers and can increase customer loyalty and sales.
3. Marketing Industry - Marketing strategies that emphasize affordable beauty products, interactive retail, and miniature products can increase consumer engagement and promote sales.