The effervescent quality of a sparkling beverage is often seen as a key selling feature, but GLOW Beverages is now offering functional benefits to consumers through its all-new GLOW Sparkling Beverages.
The all-new drinks are offered in both Mango Apricot and Spicy Watermelon flavors, which are come in both Sparkling Infused Energy and Sparkling Infused Hydration varieties. These low-calorie beverages are enriched with antioxidants, herbs, vitamins and natural sweeteners to provide great taste and a multitude of benefits.
These new drinks are said to be useful for rapid hangover recovery and supporting vital organ functions. In the case of the Sparkling Infused Energy versions, these beverages help to deliver a boost of energy from caffeine and Vitamin B12 as a natural energy source.
Functional Sparkling Beverages
GLOW Beverages Now Makes Drinks to Boost Hydration and Energy
Trend Themes
1. Functional Sparkling Beverages - Glow Beverages is offering low-calorie, functional, and natural sparkling beverages in multiple flavors, with potential for expansion into other functional categories.
2. Infused Energy Beverages - The Sparkling Infused Energy varieties of Glow Beverages provides a natural boost of energy from caffeine and Vitamin B12, creating an opportunity to compete with traditional energy drink brands.
3. Infused Hydration Beverages - The Sparkling Infused Hydration varieties of Glow Beverages offer rapid hangover recovery and vital organ support, presenting a new category within the functional beverage market.
Industry Implications
1. Functional Beverages - Glow Beverages' new functional sparkling drinks could disrupt the functional beverage market, offering low-calorie, natural alternatives to traditional sports drinks, energy drinks, and recovery beverages.
2. Energy Drink Industry - Glow Beverages' Sparkling Infused Energy varieties could disrupt the energy drink industry, presenting a healthier and more natural option with added functional benefits.
3. Hangover Recovery Industry - Glow Beverages' Sparkling Infused Hydration varieties could disrupt the hangover recovery industry, offering a new and natural alternative to traditional remedies and supplements.