Glossier recently launched its first-ever liquid eyeliner called Glossier Pro Tip and the product delivers sought-after features like an ultra-black smudge-resistant formula and the ability to create sharp lines. Pro Tip was also developed to make the application process as simple as possible, knowing that many people struggle to get the right eye to match the left, which often requires removing the liner and starting again.
Pro Top boasts an applicator with a brush tip and flexible fibers that are designed to contour the lash line to create sharp, precise lines. The highly pigmented formula is fast-drying, buildable and long-lasting, yet it can just as easily be removed using other products from Glossier like its Milky Oil waterproof eye makeup remover.
Flexible Precision Eyeliners
Glossier Pro Tip Liquid Liner Precisely Defines Eyes
Trend Themes
1. Flexible Eyeliner Applicators - Innovative eyeliner applicators with flexible fibers and contoured tips are making it easier for consumers to create sharp, precise lines.
2. Long-lasting Smudge-resistant Formulas - Beauty companies are developing better formulas that offer long-lasting, smudge-resistant wear for eyeliner products.
3. Simplified Application Processes - Makeup brands are creating products with user-friendly designs that simplify the often-tricky process of applying eyeliner.
Industry Implications
1. Cosmetics - Companies in the cosmetics industry can capitalize on the trend of flexible eyeliner applicators by developing their own innovative designs for eyeliner products.
2. Beauty Tools and Accessories - The rise in popularity of flexible and contoured eyeliner applicators presents an opportunity for companies in the beauty tools and accessories industry to develop and market their own unique brush tip designs.
3. Personal Care - Personal care brands can take advantage of the trend towards simplified application processes by creating easy-to-use eyeliner products that cater to consumers' desires for an effortless beauty routine.