When it comes to discovering the best of a new location during one's travels, there are plenty of global city guides and travel platforms that can suggest popular destinations, but nothing beats a sound recommendation from a local who is in the know.
FREITAG City Guide Lines were created as "radically subjective," informative and entertaining maps to major cities like Berlin, Milan and Vienna in collaboration with internationally recognized locals who can point out special spots that are particularly near and dear to their hearts.
The City Guide Line created with Hanna Neunteufel for Vienna highlights points of interest in the city center, such as sausage stands, gourmet restaurants and romantic canals that are said to be best visited at night.
Subjective City Guides
FREITAG Assembled Global City Guides Curated by the Interests of Locals
Trend Themes
1. Subjective City Guides - Creating city guides curated by locals provides travelers with a more authentic experience.
2. Radically Subjective Maps - Transforming traditional travel maps from objective to subjective is a trend that provides a competitive edge for travel platforms.
3. Collaborating with Locals for Content Creation - Partnering with locals for content creation is a trend that can democratize travel information and help build communities.
Industry Implications
1. Travel and Tourism - The travel and tourism industry can leverage subjective city guides to enhance the travel experience and differentiate from competitors.
2. Digital Media - Digital media companies can partner with locals to create authentic and engaging city guides for their platforms.
3. Technology - Technology companies can develop tools and platforms that connect travelers with locals for personalized and authentic recommendations.