Hershey's 'Ice Breakers Ice Cubes Glitter Gum Summer Snow Cone' is an all-new product that is being touted as the "first-of-its-kind, glitter-sprinkled gum in the US."
The unique new kind of chewing gum is made with edible glitter and a cherry snow cone taste for a chilly, refreshing summer flavor. To maximize the amount of sparkle that's included with each chew, the individual chewing gum cubes are each coated with a light dusting of the edible glitter product.
As 2018 has been called "the year of glitter" by some who recognize that consumers are looking to add a bit of sparkle to everything from their fashion to their food and drinks, the shimmering new chewing gum product will only be available for a limited time in the summer this year.
Glittering Chewing Gums
Hershey's Launched Its Newest Ice Breakers as an Edible Glitter Gum
Trend Themes
1. Edible Glitter Products - The trend of adding edible glitter to food and beverages presents an opportunity for innovative and eye-catching products in the food industry.
2. Limited-time Seasonal Offerings - The popularity of limited-time, seasonal products allows businesses to create a sense of urgency and excitement among consumers, opening up opportunities for unique and exclusive product releases.
3. Sparkle in Everyday Life - The desire for sparkle and glitter in mainstream consumer products presents opportunities for disruptive innovation across various industries, including fashion, cosmetics, and home decor.
Industry Implications
1. Food & Beverage - The food and beverage industry can explore incorporating edible glitter into their products to tap into the trend of adding sparkle to foods and beverages, offering consumers unique and visually appealing options.
2. Seasonal Product Manufacturing - Manufacturers specializing in creating limited-time, seasonal products can leverage the demand for exclusive offerings by developing innovative and eye-catching products like glitter-sprinkled chewing gum.
3. Fashion & Cosmetics - The fashion and cosmetics industries can capitalize on the trend of sparkle in everyday life by incorporating glitter and shimmer into their products, offering consumers more options to add glam to their daily routines.