Lifestyle brand Glint turned to the creative minds at Agency Mola Ativism to design a new look for the company's line of yogurt products. The branding of the line is based on the tagline "the yogurt I long for." A sense of sensual longing is evident in the print advertisements where a pair of pouty, sugar-coated lips are the main focal point.
The packaging Glint is swathed in is simple, yet sexy. The typography exudes a romantic mystique and the graphics that adorn the bottles feature a perfectly stylized shot of the beverage the bottle contains. The photographs are quietly seductive, luring your appetite for sweet indulgences to the surface. Subtly stimulating, the remainder of the Glint bottles are left unadorned in order to not detract from the lush beauty of the delicious photography.
Sweetly sensual, terribly tempting and beautiful, the Glint packaging lazily seduces consumers.
Sweetly Seductive Packaging
Glint is Swathed in Delicious Sensuality
Trend Themes
1. Sensual Branding - Opportunities exist to create packaging designs that evoke sensuality and desire in consumers, setting a brand apart in crowded markets.
2. Minimalist Packaging - The use of minimalist packaging can draw consumer attention and allow for striking imagery and typography to stand out in the market.
3. Product-focused Graphics - Product-focused graphics can increase interest in a product and attract consumers seeking new and enticing experiences.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage packaging design to evoke emotions and entice consumers, leading to increased sales and brand recognition.
2. Lifestyle - Lifestyle brands can benefit from sensually appealing packaging designs that align with their brand identity and attract consumers looking for unique and indulgent experiences.
3. Advertising and Marketing - Opportunities exist for advertising and marketing firms to push the envelope on sensuality in branding and packaging design, potentially leading to increased demand for their services.