Although there are some tech companies that have been set on developing the perfect pair of smart glasses for years, few have succeeded in creating a design to win over a large majority of consumers—even Google abandoned its attempt to sell consumers on Glass, due to issues around the eye-level camera, display and privacy concerns.
North is now teasing that "your smartest pair of glasses is coming" with its own pair of smart glasses that are nearly identical to a pair of basic eyewear frames. While the aesthetics of these smart glasses will appeal to people for their inconspicuous design, the next-gen smart glasses also conceal a ton of technology in their simple frames.
According to North, "There’s a different future. One where we look up and focus on the things that matter. One where technology is there when you need it and gone when you don’t, hidden by design."
Discreet Smart Glasses
North's High-Tech Glasses Design Fits in a Simple, Stylish Frame
Trend Themes
1. Discreet Smart Glasses - The trend of developing smart glasses with a design that is indistinguishable from regular eyewear frames opens up opportunities for inconspicuous wearable technology.
2. Inconspicuous Wearable Technology - The trend of concealing technology within simple frames of smart glasses allows for a discreet and inconspicuous wearable device experience.
3. Privacy-focused Smart Eyewear - The trend of addressing privacy concerns related to smart glasses by creating designs that prioritize user privacy and concealment enhances consumer acceptance of wearable technology.
Industry Implications
1. Fashion Eyewear - The fashion eyewear industry can leverage the trend of discreet smart glasses to attract consumers seeking a seamless blend of style and technology.
2. Consumer Electronics - The consumer electronics industry can capitalize on the trend of inconspicuous wearable technology to create innovative smart glasses with enhanced user experience.
3. Data Privacy and Security - The data privacy and security industry can seize opportunities arising from the trend of privacy-focused smart eyewear by developing solutions and technologies that safeguard user privacy in wearable devices.