Released ahead of the debut of the brand's first ready-to-wear collection from its new artistic director, the new Givenchy e-commerce website is brought to life with a new campaign
by famed photographer Steven Meisel. The campaign, entitled 'Transformation Seduction,' is also the first campaign under the French fashion house's new artistic director Clare Waight Keller.
The visually enthralling Givenchy e-commerce platform will grant consumers real-time access to fashion week happenings, in addition to features and news bulletins. In order to promote the new website, Givenchy is launching a poster campaign in London, Paris, Milan and New York throughout their respective fashion weeks ahead of the ready-to-wear show set to held on October 1, 2017, in Paris.
Couture E-Commerce Debuts
The Givenchy E-Commerce Platform Will Include Fashion Week Livestreams
Trend Themes
1. Real-time Fashion Week Access - The Givenchy e-commerce platform allows consumers to access fashion week events in real-time, presenting an opportunity for other fashion brands to provide similar live experiences.
2. Visually Engaging E-commerce Platforms - The visually enthralling Givenchy e-commerce platform sets a trend for fashion brands to create visually captivating online shopping experiences.
3. Post-campaign Promotion - Givenchy's poster campaign in major fashion capitals during fashion weeks highlights the value of post-campaign promotions, opening up opportunities for other brands to maximize their marketing efforts.
Industry Implications
1. Fashion Retail - Fashion retailers can explore real-time fashion week access to engage consumers and enhance their online shopping experiences.
2. E-commerce - Building visually engaging e-commerce platforms can benefit various industries, including fashion, by providing immersive online shopping experiences.
3. Marketing and Advertising - The success of Givenchy's post-campaign promotion suggests that marketing and advertising industries can focus on leveraging fashion weeks to generate buzz and maximize the impact of campaigns.