Giuseppe Licari has turned the Italian countryside into a trademarked piece of art, with 'Registered: the Landscape as Object.' The artwork questions who owns this piece of land, considering the area was completely rebuilt and reorganized during the Renaissance period.
Registered: the Landscape as Object also makes one think about whether or not the beauty and harmony of a piece of land can be owned with a piece of paper. If so, then whose to stop people from putting trademarks all over the earth. However, if this was to happen quite a few individuals would be outraged with the damage that could be done.
Giuseppe Licari manages to make a poignant statement about ownership and the commercial exploitation that can take place in modern society. Photo Credits: designboom, giuseppelicari
Trademarked Landscape Art
Giuseppe Licari Creates 'Registered: the Landscape as Object'
Trend Themes
1. Ownership of Land Art - The artwork raises questions about the concept of ownership and the commercial exploitation of land as a piece of art.
2. Trademarks and Intellectual Property - The project invites consideration of the role of trademarks and intellectual property in defining and protecting art and landscapes.
3. Critique of Modern Society - The artwork serves as a critique of the commercialization and exploitation of land in modern society.
Industry Implications
1. Art - The art industry can explore new ways to challenge traditional notions of ownership and intellectual property in artistic creations.
2. Real Estate - The real estate industry can reflect on the ethical and legal implications of trademarking land and its potential impact on property rights.
3. Legal - The legal industry can examine the intersection of trademarks, intellectual property, and land rights to develop better frameworks for addressing artistic ownership.