In a delicious move, Girl Scouts has teamed up with Nestle's NESQUIK to offer ready to drink milk in Girl Scout flavors.
For a limited time only, NESQUIK will come in two new products: NESQUIK Girl Scouts Calcium Fortified Caramel Coconut Flavored Low-Fat Milk and NESQUIK Girl Scouts Calcium Fortified Thin Mints Flavored Low-Fat Milk. Perfect for protein on the go, the two new tasty NESQUIK Girl Scout flavors are made with 1% milk in a re-sealable bottle.
With 8 grams of protein in each bottle, the cookie themed beverages make drinking milk fun for kids. Even if you're an adult who really loves Girl Scouts cookies, no one will judge you for buying into the limited edition nature of the samoa and thin mint flavored drinks.
Cookie Themed Milk
NESQUIK is Offering Beverages Based on Samoa and Thin Mint Girl Scout Flavors
Trend Themes
1. Cookie-flavored Beverages - Opportunities for beverage companies to create collaborations with popular brands like Girl Scouts to offer sweet cookie-flavored drinks.
2. Healthy Convenience - Potential for food and beverage companies to offer ready-to-drink products that are fortified with calcium and protein, making them a healthy and convenient option for consumers on the go.
3. Limited Edition Offerings - Room for companies to create limited edition products with popular flavors and themes, tapping into consumers' desire for novelty and exclusivity.
Industry Implications
1. Food and Beverage - Collaborations between food and beverage companies, such as Nestle and Girl Scouts, allow for innovation in flavor and packaging, attracting consumers looking for fun and unique products.
2. Packaging - Opportunities for packaging companies to design inventive and re-sealable bottles that make it easier for consumers to drink milk and other ready-to-drink beverages on the go.
3. Marketing and Advertising - Development of creative marketing campaigns that leverage popular brands, flavors, and limited edition offerings to attract new customers and increase brand awareness.