Stories have quickly expanded to various social media services and a new redesign of the Giphy homepage focuses on stories and the ability of GIFs to capture memorable moments from a day's events. The new homepage will now feature Giphy stories that will organize GIFs from award shows, TV episodes, and other cultural milestones. Currently, Giphy's editorial team will be the only ones curating the stories on the Giphy homepage.
The introduction of GIF-based stories innovates the social media space as users become more accustomed to short format videos that allow them to recap cultural events. This new Giphy homepage also progresses forward the medium of the GIF as it expands into a greater form of entertainment that is now easily accessible and tied to actual events.
Story-Driven GIF Homepages
The New Giphy Homepage Presents Stories of Modern Day Events
Trend Themes
1. Gif-based Stories - The introduction of GIF-based stories innovates the social media space as users become more accustomed to short format videos that allow them to recap cultural events.
2. Expandable Medium of Gifs - The new Giphy homepage progresses forward the medium of the GIF as it expands into a greater form of entertainment that is now easily accessible and tied to actual events.
Industry Implications
1. Social Media - The trend of GIF-based stories presents disruptive innovation opportunities for social media platforms to enhance user engagement and expand content formats.
2. Entertainment - The expandable medium of GIFs presents disruptive innovation opportunities for the entertainment industry to create new forms of storytelling and interactive experiences.