Inspired by the rise in popularity of Scottish craft gins, bar group Gin71 launched what it is calling the UK's first gin spa and "the very first botanically inspired day spa in the world."
True to its central theme, The Gin Spa offers a wide range of treatments inspired by gin, including packages called 'Just the Tonic' and 'Paint the Town.' To help its clients feel the best they can possibly feel after a treatment, The Gin Spa begins its consultations by asking: "How would you like to feel?" Some of the options include Happy, Active, Pure and Tranquil, each of which is identified by a specific blend of botanical ingredients.
The spa uses aromatherapist Gail Bryden’s JustBe Botanicals range of products in its treatments and some of its services are paired with complimentary gin cocktails.
Gin-Themed Spas
'The Gin Spa' is "the Very First Botanically Inspired Day Spa in the World"
Trend Themes
1. Gin-themed Spas - As Gin-themed Spas continue to gain popularity, there is opportunity for the creation of new spas, spa services and products with a focus on botanicals and complimentary concoctions.
2. Botanically Inspired Spa Services - With the success of The Gin Spa's bespoke ‘feel-good’ blends, utilizing specific botanical ingredients for desired feelings and paired with complimentary cocktails, there is potential for a rise in botanically inspired spa services in the beauty and wellness industry.
3. Personalized Spa Consultations - With The Gin Spa's focus on ‘How would you like to feel?’ individualized consultations, there is opportunity for the creation of more personalized treatments in the spa industry, based on the desired outcome of the client's experience.
Industry Implications
1. Craft Gin - With the increasing popularity of craft gin, there is potential for gin and tonic products to be included as a complementary offering to spa treatments and services in the hospitality industry.
2. Beauty - As the beauty industry evolves, there is potential for an increase in botanical beauty ingredients and products, inspired by the botanicals used at The Gin Spa and the popularity of 'clean beauty'.
3. Hospitality - As part of the growing trend for experiential travel, there is potential for gin-themed spas to become an integral part of hotel and resort offerings in the hospitality industry.