In celebration of World Gin Day in June, gin brand Gin Mare will be launching a gin and tonic-themed ice cream parlor.
The event will be hosted at The Hoxton in London in collaboration with ice cream company Ruby Violet, where guests will be invited to select a base of botanical ice cream or sorbet. In the same way that one might garnish a cocktail with ingredients like dried olives, gin-soaked orange peels or black pepper, these toppings will finish off the gin-infused dessert tasting experience.
Ice cream parlors are currently being reinvented with a focus on appealing to adult audiences. Other examples of this include the Häagen-Dazs '& Lounge,' which serves non-alcoholic frozen desserts in cocktail glasses and Tiny Scoop's "barlour," which serves boozy ice cream desserts.
Cocktail-Inspired Ice Cream Parlors
Gin Mare is Launching a Pop-Up G&T-Themed Ice Cream Event
Trend Themes
1. Adult-oriented Ice Cream Parlors - Ice cream parlors are reinventing themselves to cater to adult audiences, incorporating elements of cocktails and boozy flavors into their offerings.
2. Gin-themed Experiences - Gin brands are collaborating with ice cream companies to create unique gin and tonic-themed events, providing a new and immersive way for consumers to enjoy their favorite beverage.
3. Innovative Ice Cream Toppings - Ice cream parlors are experimenting with unusual and creative toppings, drawing inspiration from cocktail garnishes to create a more exciting and memorable dessert experience.
Industry Implications
1. Food and Beverage - This trend offers a potential disruptive innovation opportunity in the food and beverage industry, as ice cream parlors can attract a new demographic of adult consumers by offering unique and unconventional flavors.
2. Alcoholic Beverages - Alcohol brands, like gin producers, can explore partnerships with ice cream companies to create immersive and innovative experiences that showcase their products in a new light.
3. Hospitality and Events - The collaboration between ice cream parlors and gin brands presents an opportunity for the hospitality industry to create themed events and experiences that cater to a specific target market.