For Easter this year, Edinburgh Gin Distillery has introduced an adult Easter egg that comes packaged with a bottled liqueur. While there are plenty of foil-wrapped hollow milk chocolate eggs that decorate the shelves of stores during the period up until Easter, this one from Edinburgh Gin Distillery is packaged with a zesty Rhubarb and Ginger liqueur.
As an alternative to the Rhubarb and Ginger liqueur, Edinburgh Gin Distillery also offers an Easter Egg set with an Elderflower liqueur.
Unique Easter eggs and other novelty products expressly for adults are becoming popular across the holiday category, offering a nostalgic way for adults to tap into the enjoyment of the season in a format that is new, but at the same time familiar.
Gin-Paired Easter Eggs
The Edinburgh Gin Easter Egg Comes with a Rhubarb & Ginger Liqueur
Trend Themes
1. Adult Novelty Easter Eggs - The creation of Easter eggs that feature adult-themed products offers innovative potential in creating new and unique holiday products for adults.
2. Alcohol-infused Treats - The introduction of alcohol-infused treats like the gin Easter egg presents an opportunity for food and beverage companies to create new and exciting products that cater to adults.
3. Alternative Gift Pairings - Creating alternative gift pairings, as seen in the offering of Easter eggs paired with flavored liqueurs, presents novel ways to market and sell products during holiday occasions.
Industry Implications
1. Food - Food companies can explore the creation of innovative products infused with alcohol like the gin Easter egg, targeting adults who seek unconventional holiday treats.
2. Beverage - Beverage companies can leverage the trend towards novelty adult Easter eggs and pair them with their own products like flavored liqueurs to capitalise on holiday marketing.
3. Gifts & Crafts - In creating adult novelty Easter eggs as alternative gift items, companies in the gift and crafts industry have an opportunity to tap into the holiday market and attract adult customers.