Maybelline and model Gigi Hadid came together to create the 'Jetsetter' palette, which is now being branded as a Gigi x Maybelline product.
Hadid has graced the cover of Vogue multiple times, walked the runway as a Victoria's Secret Angel, hosted the AMAs and just last year, Hadid was named the International Model of the Year by the British Fashion Council. As a top model who is always on the go, Hadid developed the Jetsetter palette as a compact kit of essentials for the modern woman. The Jetsetter palette includes eyeshadow, concealer, blush, bronzer, mascara and a lip balm, making it a more versatile kit than most makeup sets sold.
The Gigi x Maybelline collaboration is a significant one because Hadid's peers like Kylie Jenner have found incredible success within the world of makeup. Although the Jetsetter palette was just launched today, it has already sold out.
Millennial Model Makeup Kits
Gigi x Maybelline Introduces the All-in-One 'Jetsetter' Palette
Trend Themes
1. All-in-one Makeup Kits - The Gigi x Maybelline Jetsetter palette demonstrates the trend of creating versatile and compact makeup kits that cater to the needs of busy, on-the-go consumers.
2. Celebrity Makeup Collaborations - Collaborations between models, celebrities, and beauty brands present opportunities for disruptive innovation by leveraging the influencers' star power and expertise to create unique and marketable makeup products.
3. Model-inspired Makeup Brands - Model-inspired makeup brands like Gigi x Maybelline tap into the popularity of fashion models and offer consumers the chance to achieve the same kind of glamorous looks as their favorite models.
Industry Implications
1. Beauty and Cosmetics - The Gigi x Maybelline Jetsetter palette highlights the potential for disruptive innovation within the beauty and cosmetics industry by introducing innovative and convenient makeup kits.
2. Fashion and Modeling - The collaboration between Gigi Hadid and Maybelline demonstrates an opportunity for disruptive innovation in the fashion and modeling industry by expanding the influence of models beyond the runway and into product development.
3. E-commerce - The rapid sell-out of the Jetsetter palette indicates a growing market for online sales of celebrity and model-endorsed makeup products, highlighting disruptive innovation opportunities within the e-commerce industry.