McDonald’s Japan is set to unveil a monstrous new creation called the Giga Big Mac. While the chain has released plenty of outrageous fast food creations in the past, its latest menu addition is not for the faint of heart.
The Giga Big Mac is a gargantuan burger that adds two additional beef patties to McDonald's largest sandwich. In total, the burger boasts four patties, which provides consumers with "more than 2.8 times as much meat." For those who are looking for an even greater challenge, there is a combo option that also includes 1.7 times more fries and a soda that is twice as big as the large option.
While many fast food chains are shifting towards smaller portions and better-for-you dishes, McDonald's is still providing options for those who are looking for something that will provide a memorable eating experience.
Four-Patty Beef Burgers
The Giga Big Mac Has More Than Twice as Much Meat as a Regular Big Mac
Trend Themes
1. Giga Fast Food - Fast food chains are creating bigger and more indulgent menu items for those seeking memorable eating experiences.
2. Maxi-combos - Fast food chains are offering meal deals with larger portions and increased value for the customer.
3. Extreme Eating Challenges - Fast food chains are creating food challenges and competitions to attract customers seeking unique and challenging experiences.
Industry Implications
1. Fast Food - Fast food chains are innovating in their menus to offer unique and indulgent options to customers, creating new marketing opportunities.
2. Beverage - Beverage companies could collaborate with fast food chains to produce larger-sized drinks that complement the bigger and more indulgent menu items currently being offered.
3. Entertainment - Companies in the entertainment industry could sponsor or create eating challenges and competitions in collaboration with fast food chains, generating more interaction with their audience.