Created by the Ted Noffs foundation in an effort to support The Street University, GIDEON SHOES is a company whose profits help sustain a retreat for disenfranchised children in Western Sydney.
At first, GIDEON SHOES was going to be based out of Asia but after visiting several factories overseas it became apparent that the model of manufacturing was unacceptable and did not support the type of business that The Street University wanted to promote. All production for GIDEON SHOES takes place in Australia under safe, ethical and monitored conditions.
All of the shoes are handmade out of almost entirely Australian products. According to the social business itself, the profits help support organizations that empower "disadvantaged youth through early intervention education, mentoring, narrative therapy and public health tools."
Contact Information
GIDEON SHOES website
GIDEON SHOES on Facebook
GIDEON SHOES on Twitter
Charity-Supporting Kicks
GIDEON SHOES are Hand-Crafted in an Anti-Sweatshop Ethical Workplace
Trend Themes
1. Ethical Production - GIDEON SHOES sets an example for companies to prioritize ethical production practices that align with their company mission and values.
2. Social Business - GIDEON SHOES is a social business model that donates profits to support underprivileged youth organizations.
3. Sustainable Sourcing - GIDEON SHOES uses almost entirely Australian products to craft their handmade shoes, contributing to domestically-sourced and sustainable product sourcing.
Industry Implications
1. Shoe Manufacturing - The shoe manufacturing industry can adopt GIDEON SHOES's ethical manufacturing practices that promote safe and monitored working conditions to manufacture high-quality products.
2. Nonprofit Organizations - Nonprofit organizations can be inspired by GIDEON SHOES as a social business model that donates profits to support their cause, promoting sustainable growth for nonprofits.
3. Sustainable Fashion - GIDEON SHOES can contribute to sustainable fashion industry by promoting the use of domestically-sourced and sustainable materials in shoe manufacturing.