British shoe brand Solivair works in collaboration with Wood Wood, a Scandinavian lifestyle label on a new set of the Sibson Hi-Shine shoes for the season. The shoe is a heritage design by the former label when it originally launched over 130 years ago.
The new shoes focus on the heritage element of the design, updated with welted construction including the soft sole unit for a classic touch. It also has the Goodyear welted construction for a true archival feel to the original look. The upper is shiny and made with leather materials paired with synthetic lining on the interior side of the shoe. The heel is marked with the initials of Wood Wood in a diamond shape.
Heritage Welted Shiny Footwear
Solovair and Wood Wood Offer a New Set of Gibson Hi-Shine Shoes
Trend Themes
1. Heritage Design Footwear - Opportunity to update classic designs with new materials and construction techniques.
2. Collaborative Footwear Collections - Opportunity for fashion labels to expand their brand by partnering with established shoe brands.
3. Welted Construction Shoes - Opportunity to create long-lasting, high-quality shoes that prioritize comfort and style.
Industry Implications
1. Footwear - Opportunity for shoe brands to innovate on classic designs to appeal to modern consumers.
2. Fashion - Opportunity for fashion labels to expand their product offerings and partner with established shoe brands.
3. Heritage Brands - Opportunity for heritage brands to update their classic designs with new materials and construction techniques.