Call of Duty's "Ghost Your Boss" campaign has turned a gamer's dream into reality, offering Swedish fans the chance to skip work and immerse themselves in Call of Duty: Modern Warfare III on its launch day.
In Sweden, workers can take a "karensdag" or sick leave day without jeopardizing their employment, but it usually means a day without pay. This innovative campaign is taking advantage of this policy by encouraging game enthusiasts to call in "sick" to work so they can play. If that wasn't already enough, the brand is addresses the money issue by providing gamers with the chance to receive a grant of up to 1400 SEK (about $125).
Funny, innovative, and one-of-a-kind, the "Ghost Your Boss" campaign sets a precedent for other brands looking to create meaningful connections with their customers.
Work-Ditching Video Game Campaigns
Call of Duty's "Ghost Your Boss" Invites Players to Skip Work
Trend Themes
1. Virtual Sleuthing - The 'Ghost Your Boss' campaign by Call of Duty taps into the trend of utilizing virtual experiences to create unique marketing strategies.
2. Employee Empowerment - The campaign highlights the trend of empowering employees to take a day off for personal reasons, such as participating in a beloved video game launch.
3. Gamification of Work - The campaign showcases the trend of incorporating gaming elements into real-life situations, like skipping work to play a highly anticipated video game.
Industry Implications
1. Video Game Industry - The 'Ghost Your Boss' campaign presents an opportunity for the video game industry to explore new ways of engaging with their audience and promoting game releases.
2. Marketing and Advertising - The campaign opens up possibilities for the marketing and advertising industry to create unconventional and attention-grabbing campaigns that resonate with consumers.
3. Employee Benefits and Human Resources - The campaign sparks ideas for the employee benefits and human resources industry to rethink policies and incentives that support work-life balance and personal passions.