Ghetto Pops are whimsically-shaped cold treats in the shape of old school rap images.
Designed by the genius himself, Gary Garay, we can't help but chuckle at the idea of seeing people eating these on the beach. You can buy a Ghetto Pops out of the Desert Eskimo cart and when you do, you will always know that West side is the best side.
Implications - Products that are up against big competitors need to come up with a unique way to market their product. By turning traditional products and modifying them to stay in tune with pop culture, ideas such as Ghetto Pops, will be popular as they have a unique twist that attracts buyers.
Old School Chillers
The Ghetto Pops Will Keep You Cool
Trend Themes
1. Pop Culture-inspired Products - Creating modified versions of traditional products that align with pop culture trends can attract buyers and differentiate from big competitors.
2. Whimsical Food Designs - Designing food products with whimsical and playful shapes can create a unique selling point and generate customer interest.
3. Nostalgic Food Experiences - Recreating old school images and flavors in food products can tap into people's nostalgia and create a memorable dining experience.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from incorporating pop culture-inspired products and whimsical food designs to attract customers and stand out from competitors.
2. Frozen Treats - The market for frozen treats can explore the nostalgia trend by offering products like Ghetto Pops, which merge familiar flavors and old school rap references.
3. Marketing and Advertising - Marketing and advertising agencies can assist businesses in creating unique and disruptive food experiences that tap into pop culture and nostalgia to engage consumers.