In celebration of its 25th anniversary, ghd unveiled ghd Sculpt, the hair technology brand's first interactive styler with AI-powered features. Designed for zero-damage styling, this hair straightener was made to learn and adapt in real-time, using four measurement systems to precisely detect when hair is loaded between the plates, how much hair there is, how fast the user is moving, and the angle they're styling at. Simply, as ghd puts it, Sculpt is designed to deliver "more heat when you need it, less when you don't."
Alongside Heat-Adapt technology that adapts to the temperature of hair rather than plates, key features of the innovative ghd Sculpt include super-slim, coated plates for up to 90% more shine while maintaining hair health, a 20-second heat-up time and a quick cool down.
Adaptive AI Hair Straighteners
ghd Sculpt Adjusts to Hair Temperature, Not Plate Temperature
Trend Themes
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Adaptive Beauty AI — Personal care devices are shifting toward real-time sensing systems that personalize performance based on user behavior, hair condition, and styling context.
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Damage-free Heat Styling — Thermal beauty tools increasingly emphasize health-preserving results through intelligent temperature control, creating space for premium products that balance efficacy with protection.
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Interactive At-home Salons — Connected and responsive styling tools are bringing salon-like precision into consumer homes, expanding expectations for convenience, customization, and professional-grade outcomes.
Industry Implications
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Haircare Technology — AI-enabled tools are redefining styling appliances as smart care systems that merge diagnostics, performance optimization, and beauty outcomes.
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Consumer Electronics — Sensor-rich personal devices are broadening electronics innovation into beauty routines, where adaptive hardware can create differentiated premium experiences.
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Professional Beauty — Salon brands and stylists can benefit from intelligent tools that standardize results, support hair health, and enhance service personalization.