Predictive Hair Straighteners

The Self-Adjusting ghd platinum+ is a First-of-Its-Kind Smart Styler

The 'ghd platinum+ styler' was recognized in Allure magazine's Best of Beauty Awards 2018 as a smart hair straightener that boasts the ability to predict the needs of one's hair.

The smart styling tool is designed to recognize each section of hair, as well as its thickness, and self-adjust the temperature accordingly. 250 times a second, heat is monitored by the styling tool to ensure a consistent, optimal temperature and a highly personalized experience.

The standout beauty tool also includes other noteworthy design features, including a hinge that allows the plates to stay aligned for styling, as well as a rounder barrel for creating curls and waves. For safety, the ghd platinum+ styler also makes use of a sleep mode that allows the device to automatically shut itself off after 30 minutes of non-use.
Trend Themes
1. Smart Beauty Devices - The predictive technology used in the ghd platinum+ styler suggests a trend towards smart beauty devices that personalize the user experience and optimize results.
2. Predictive Hair Tools - The ghd platinum+ styler's ability to predict the needs of one's hair is a trend that may inspire the development of more predictive hair tools by competitors.
3. Real-time Monitoring Technology - The ghd platinum+ styler's use of real-time heat monitoring technology may set a trend in the beauty industry for incorporating similar technology into other hair styling tools, such as curling irons and hair dryers.
Industry Implications
1. Beauty - The beauty industry may benefit from incorporating predictive technology, such as that used in the ghd platinum+ styler, into other products and tools for a more personalized and optimized user experience.
2. Technology - The development of real-time monitoring technology used in the ghd platinum+ styler may drive innovation in the technology industry, inspiring the creation of similar monitoring tools for various applications and industries.
3. Retail - The predictive and personalized features of the ghd platinum+ styler may create opportunities for retailers to offer more tailored shopping experiences and product recommendations based on a customer's individual characteristics and needs.

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