GHD's first cordless hot tool is a cordless hair straightener and it's a lightweight yet powerful solution for styling hair on the go. Weighing in at less than a pound, the hair straightener provides freedom from the cord and up to 20 minutes of continuous styling and reliable heat performance. The ergonomically designed hot tool is versatile enough to style straight hair, waves and curls, and it can be recharged in a matter of hours.
The product has the potential to become a staple for the office, car and travel bags and it helps to save valuable space that would be otherwise occupied by a cumbersome cord. With on-the-go people in mind, the device is designed to automatically switch off after a few minutes of inactivity.
Cord-Free Hair Straighteners
GHD's Cordless Hair Straightener is Powerful and Travel-Friendly
Trend Themes
1. Cordless Hair Styling Tools - The trend towards cordless hair styling tools creates an opportunity for the development of portable and travel-friendly tools that can meet the needs of a busy lifestyle.
2. Lightweight Beauty Products - The trend towards lightweight and compact beauty products creates an opportunity for brands to develop cceptable tools like cord-free hair straighteners that are convenient to carry and ideal for consumers who value practicality and convenience.
3. Smart Hair Styling Tools - As the demand for smart home appliances increases, a trend towards smart hair styling tools that can be controlled via a smartphone or an app creates an opportunity for brands to develop innovative and disruptive products that can improve the hair styling experience.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can capitalize on the trend towards cord-free hair straighteners by developing portable and travel-friendly hair styling tools with reliable battery life that can provide users with flexibility in their hair styling routines.
2. Consumer Electronics - The consumer electronics industry can capitalize on the trend towards cord-free hair straighteners by developing lightweight and ergonomic hair styling tools with smart features to meet the needs of tech-savvy consumers.
3. Travel Accessories - The trend towards cord-free hair straighteners creates an opportunity for the travel accessories industry to develop compact and lightweight hair tools that can be easily packed and carried by travelers, making hair styling convenient and hassle-free on-the-go.