Real fruits, vegetables, and whole grains go into making Get'ems from Gerber, a new snack for kids designed to deliver the flavor little ones want with the nutrition parents need to provide. These new snacks take the form of everything from puffs, and crackers to cookies, all of which are centered on reducing friction at the snack cupboard and turning eating experiences into moments of discovery.
In the Get'ems from Gerber range, free from synthetic coloring and high fructose corn syrup, families will find products like Get'ems! Ocean World Cookies in the shape of seashells and seahorses, Get'ems! Space Crackers in fun flavors like Maple, Pizza, and Parmesan, and nutritious Get'ems! Roundos Puff Snack made with whole grain quinoa.
Wholesome Fun-Focused Snacks
Get'ems from Gerber Turns Kids' Snacktime into Moments of Discovery
Trend Themes
1. Nutritional Playtime Snacks - Edible products designed around fun and learning experiences are making snack time an interactive and educational moment for children.
2. Ingredient Transparency - Increased demand for snacks free from synthetic additives and high fructose corn syrup is driving innovation in clean label and natural ingredient offerings.
3. Themed Edible Shapes - Snacks shaped like thematic objects, such as seashells and space items, are transforming mundane eating into imaginative experiences.
Industry Implications
1. Childhood Nutrition - There's a growing market for snacks that combine kid-friendly flavors and shapes with essential nutrients, addressing parental concerns over children’s dietary needs.
2. Edible Education - The creation of foods that promote learning and curiosity during meals is capturing interest in the intersection of education and nutrition.
3. Healthy Snacks - A focus on whole grains and natural products is propelling the healthy snack industry to innovate with products that do not compromise on taste or nutritional value.