Banana Boat, a brand that posits itself to be the number one summer sunscreen brand in the United States, has launched a campaign called Get Outside Stat. This initiative uses survey data showing that 72% of Americans will only feel the sun through a window this summer, and that nearly 60% of frisbees will not be thrown for dogs.
Through its Get Out Stat campaign, Banana Boat strives to motivate people to reconnect with outdoor activities — from bike rides and backyard dinners to lake days — rather than spending time streaming content, scrolling on devices, or staying in air-conditioned comfort.
At its core, Banana Boat's Get Out Stat campaign reframes sun protection not as a chore or a medical necessity but as an enabler of joyful shared experiences. In addition to the campaign, the company introduced the Sheer Sensitive collection, a lightweight non-greasy SPF 50 line designed for sensitive skin.
Survey-Backed Sunscreen Campaigns
Banana Boat Debuts the Get Outside Stat Campaign
Trend Themes
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Data-driven Emotional Marketing — Data-driven insights are being used to craft emotionally resonant campaigns that reframe products as enablers of social and experiential benefits, creating space for personalized messaging platforms and measurement tools that link sentiment to behavior.
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Experience-first Sun Protection — This shift positions sun care as an experiential enabler rather than a medical chore, opening possibilities for integrated product–experience bundles and subscription models tied to outings and events.
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Lightweight Sensitive-formula Innovation — Formulations that prioritize non-greasy, high-SPF protection for sensitive skin are becoming central, suggesting opportunities for novel delivery systems, wearable-friendly textures, and cross-category collaborations with apparel and activity gear.
Industry Implications
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Sunscreen & Skincare — Sustained consumer interest in enabling outdoor lifestyles creates room for brands to introduce multifunctional sun-care products and service ecosystems that combine protection with experiential value.
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Outdoor Recreation & Leisure — Operators and gear makers can capitalize on messaging that incentivizes outdoor participation, which may spur bundled offerings, location-based partnerships, and tech-enabled experience planning tied to branded protection solutions.
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Advertising & Market Research — The reliance on survey-backed storytelling points to demand for real-time behavioral analytics and creative platforms that translate micro-trends into compelling, outcome-focused campaigns.