Luxury automaker BMW introduced its BMW Gesture Recognition feature at CES 2015. Currently in the "concept" stage, the system is set to be implemented into vehicles within the next year or two.
The new iDrive concept will add touchscreen capability to the LCD screen, as well as a camera that can recognize gestures from the driver, meaning that they can operate the system with a point of the finger. For instance, to answer a call, the driver merely needs to point to the "answer" icon. To decline an incoming call, the driver would brush their hand away in a "shoo-ing" motion. Similarly, to adjust the volume, the driver would move their finger in a clockwise or counter-clockwise motion.
The interface switches to a full number or keypad for entering numbers and addresses.
Gesture Recognition Interfaces
BMW Debuts a Gesture Recognition Interface for CES
Trend Themes
1. Gesture Recognition Interface - Opportunity to incorporate gesture recognition technology into other smart devices to improve user experience.
2. Touchscreen Capabilities - Opportunity for other automotive brands to incorporate touchscreen capabilities into their LCD screens to compete with BMW's iDrive concept.
3. Integration of Technology in Cars - Opportunity for technology companies to collaborate with automotive brands to integrate advanced technologies in cars for enhanced user experience.
Industry Implications
1. Automotive Industry - Implementation of gesture recognition interfaces in cars can provide a competitive advantage for automakers and offer a unique selling point to attract customers.
2. Consumer Electronics Industry - Gesture recognition technology has potential to be implemented into a variety of smart devices, increasing demand for consumer electronic manufacturers to develop and incorporate this technology.
3. Technology Industry - Collaboration with automotive brands to incorporate advanced technologies in cars can expand product offerings for technology companies and potentially lead to the creation of new types of technology products.