BMW debuted its 'i Vision Circular' concept at the IAA 2021. This new car is made with sustainability at the forefront of its scheme. Domagoj Dukec, head of BMW design, explains that sustainability is no longer an option in the auto industry and is excited to launch this new car that boasts being 100% sustainable.
The BMW 'i Vision Circular' is an all-electric vehicle that follows the principles of the circular economy - reduce, reuse, recycle. It is made of 100% recycled materials, it is powered with a recyclable electric battery, and it is developed and manufactured sustainably. Thus producing an emotional, luxurious, and eco-conscious vehicle.
The car has a geometric and futuristic aesthetic and is completed with a neutral yet flashy color palette that imbues luxury.
100% Sustainable Luxury Vehicles
BMW's New Car Follows the Principles of the Circular Economy
Trend Themes
1. Circular Economy Vehicles - The use of circular economy principles in the design of luxury vehicles is a clear opportunity for disruption in the automotive industry.
2. Sustainable Luxury Cars - The production of eco-conscious and luxurious vehicles is a trend that car manufacturers can capitalize on by appealing to environmentally conscious consumers.
3. 100% Recycled Cars - The use of entirely recycled materials in car manufacturing is a trend that has the potential to revolutionize the automotive industry and appeal to eco-conscious consumers.
Industry Implications
1. Automotive Industry - There is an opportunity to disrupt the traditional automotive industry by using circular economy principles and eco-conscious designs in luxury car manufacturing.
2. Sustainability Industry - Car manufacturers can partner with sustainability-focused companies and work towards producing eco-friendly vehicles to meet consumer demand and promote sustainability initiatives.
3. Electric Vehicle Industry - The trend of using recyclable electric batteries in luxury vehicles is an opportunity for the electric vehicle industry to further promote sustainable and eco-friendly options for consumers.