With the introduction of Gerber Good Start, the brand is setting itself apart as the only one of its kind to offer consumers probiotics in milk-based powder formulas.
The reasoning behind the launch of this product line comes from research that shows that the good bacteria, or probiotics, that are found in breastmilk play a part in supporting the development of a young child's digestive and immune system.
The Gerber Good Start system includes different stages, such as Stage 1 Gerber Good Start Gentle, which is touted as "Gerber's closest formula to breastmilk." Other products include Gerber Good Start Soothe, which are specifically for babies with "colic, excessive crying and fussiness." Studies have shown that the use of some probiotics may be able to reduce the amounts that infants with colic cry.
Probiotic Infant Formulas
The Gerber Good Start Milk-Based Powder is Enriched with Probiotics
Trend Themes
1. Probiotic Infant Formulas - Opportunity for the development of more probiotic-infused infant formulas to address digestive and immune system health in babies.
2. Good Bacteria in Breastmilk - Potential for innovative products that harness the benefits of the good bacteria found in breastmilk for infant health.
3. Reducing Infant Colic - Disruptive potential for probiotic-based formulas targeted at reducing colic and enhancing the well-being of fussy infants.
Industry Implications
1. Infant Formula Industry - Opportunity for infant formula brands to differentiate themselves and tap into the growing demand for probiotic-infused products.
2. Nutritional Supplements Industry - Potential for the development of probiotic supplements tailored to support the digestive and immune systems of infants.
3. Healthcare Industry - Opportunity for healthcare providers to incorporate probiotics into infant care and offer specialized solutions for colic and fussiness.