The '#6SecondScienceFair' General Electric campaign forced users to limit their entries to only six seconds. Anybody could use vine to create a short video that demonstrates a quick science experience. Users could enter the contest by tagging their entries with #6SecondScienceFair on Twitter.
In order to ensure the success of their campaign, GE invited Vine celebrities Rudy Mancuso and Jordan Burt to participate in the contest. Their entries will be entered alongside the videos of users.
Though there will not be any official ranking, GE will be curating the best experiments and featuring them on their Tumblr page. Some entrants chosen by the firm will receive gifts. Other clips will also be retweeted and shared using Twitter.
Anybody can participate in the #6SecondScienceFair until August 15, 2013.
Minuscule Science Fair Campaigns
This General Electric Campaign Only Accepts Quick Experiments
Trend Themes
1. Short-form Video Campaigns - The #6SecondScienceFair campaign showcases the potential for engaging and creative short-form videos in marketing.
2. Crowdsourced Experiments - The campaign demonstrates the power of crowd participation, encouraging users to share their own quick science experiments.
3. Social Media Contests - The use of hashtags and platforms like Twitter and Tumblr highlights the effectiveness of social media contests in generating user-generated content.
Industry Implications
1. Technology - The campaign leverages Vine, Twitter, and Tumblr to showcase the potential of technology in marketing and engagement.
2. Education - The #6SecondScienceFair promotes educating and inspiring users to conduct their own science experiments in a fun and accessible way.
3. Marketing - The campaign highlights innovative marketing strategies that utilize social media platforms to create engaging and shareable content.