In honor of Pride Month 2017, Brooklyn’s Threes Brewing has debuted a Gender Neutral beer that supports inclusiveness and gender equality. Not only does the beer serve as the perfect beverage for Pride Month celebrations, but proceeds from the craft brew also help to support a worthy cause.
Threes Brewing's Gender Neutral beer is a described as a "light and refreshing lager made with pilsner malt, flaked maize, Wakatu hops and lemon zest." The lager is the lightly dry-hopped for a bit of extra zest.
However, it is not the taste of the beer that is the main draw for consumers. The purpose of the beer is to raise awareness for gender equality and Pride Month. Additionally, 10 percent of proceeds from the sale of the beer and from the pre-Pride launch party for the beer, will be donated to the Human Rights Campaign.
Gender Neutral Craft Beers
Threes Brewing Has Created a Gender Neutral Beer for Pride Month
Trend Themes
1. Gender Neutral Beers - Creating beers targeted towards inclusiveness and diversity, offering opportunities for breweries to tap into a new market.
2. Cause-driven Craft Beers - Craft breweries aligning their products with social causes to connect with socially-conscious consumers and drive positive change.
3. Collaborative Brewing Initiatives - Breweries partnering with advocacy groups to create unique beers that support important social issues, fostering community engagement and awareness.
Industry Implications
1. Craft Brewing - The craft brewing industry can explore gender neutral beers as a way to reach new consumers and promote diversity.
2. Social Impact - The social impact sector can leverage the popularity of craft beers to raise awareness and fund their causes.
3. Advocacy Groups - Advocacy groups can collaborate with breweries to create special beer releases, sparking conversations around important issues and generating funds.