Gem + Jane is a new brand from CannaCraft and its women-focused sparkling botanical beverages blend simple ingredients with microdoses of rare cannabinoids like THCV, Delta-8 THC and CBD. The sessionable beverages boast up to five milligrams of THC, which makes them particularly appealing to "cannabis-curious consumers and those looking for a social substitute to alcohol."
The canned beverages play with the flavors of citrus, berries, herbs and flowers to offer varieties like Elderflower Pear, Lemon Blueberry Lavender, and Strawberry Hibiscus, as well as Simply Seltzer and Yuzu Rose Raspberry.
Exclusively available at Sweet Flower dispensary locations in greater Los Angeles, Gem + Jane is a lightly infused option created for women, by women.
Sessionable Cannabis-Infused Seltzers
Gem + Jane Was Developed By Women for Women
Trend Themes
1. Microdosing - The trend of microdosing rare cannabinoids like THCV, Delta-8 THC and CBD allows for precise and controlled doses, potentially benefits new-to-cannabis consumers.
2. Alternative Social Beverages - Sessionable cannabis-infused seltzers offer an alternative to traditional alcoholic beverages while still providing a social experience.
3. Diversification of Cannabis Products - As the cannabis industry continues to grow, companies are diversifying their product offerings with unique and targeted products, such as women-focused sparkling botanical beverages.
Industry Implications
1. Cannabis Industry - The cannabis industry has the opportunity to expand and innovate with products that appeal to new demographics, such as women-focused sparkling botanical beverages.
2. Beverage Industry - The beverage industry can explore opportunities to diversify their product offerings with cannabis-infused alternatives to traditional alcoholic beverages.
3. Marketing and Advertising Industry - As the landscape of cannabis products continues to evolve, marketing and advertising companies can specialize in targeting niche demographics, such as women who are curious about cannabis products.