ASICS works in collaboration with Japanese brand Okayama Denim on a new collection of GEL-LYTE III OG sneakers that are spotlighted by the premium material. The Japanese label is a pioneering name for Selvege and the sneakers follow a similar route.
With the trusted expertise of Okayama Denim, the shoes are named 'White Denim' due to the premium material found at the upper. The shoe delivers a light palette, straying away from the usual indigo and black denim options. The denim material can be found at the shoe's base foundation, traveling to the toe box, the tongue, the heel, and mid-panel sections. Leather then follows at the heel and the toe bumper for some textural contrast.
Premium Denim Casual Sneakers
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Trend Themes
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Industry Implications
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