ASICS launches a new colorway of the GEL-Kayano 5 sneakers and it is designed with inspiration drawn from grapes. The refreshing new colorway is part of the Spring/Summer 2019 season and the structure is built for stabilizing wearers during long-distance running.
The shoes are grounded in the signature GEL technology that is constructed from a plethora of layered overlays and heavy tooling systems. The overall aesthetics nod to the 90s as it showcases retro designs and bright pops of color. The colorway feature hits of teal, white, and purple, blending together seamlessly to play into the retro theme. The lacing system showcases the label's signature Quadra system and there is an additional GEL at the heel area.
Grape-Tonal Sneaker Colorways
ASICS' New GEL-Kayano 5 Shoes Boast Blue and Purple Color Accents
Trend Themes
1. Retro Sneaker Design - Opportunity for brands to create sneakers with nostalgic 90s aesthetics and bright pops of color.
2. Colorway Inspiration - Opportunity for brands to draw inspiration from unconventional sources, like grapes, to create unique color combinations for sneakers.
3. Long-distance Running Innovation - Opportunity to develop shoes specifically designed for stabilizing wearers during long-distance running, using advanced technology such as layered overlays and GEL systems.
Industry Implications
1. Athletic Footwear - Industry geared towards developing innovative sneakers with enhanced stability and performance features.
2. Fashion and Apparel - Opportunity for fashion brands to incorporate retro design elements and unique colorways in their shoe collections.
3. Sporting Goods - Opportunity for sporting goods companies to create specialized footwear for long-distance runners that provide maximum comfort and stability.