Tokyo-based cult brand Sasquatchfabrix. works alongside Japanese sports shoe label ASICSTIGER for a new collaborative capsule. The inspiration that the two labels look towards is the concept of 'Oriental-ism.' The collaborative collection is comprised of a track jacket, matching track pants, and a graphic t-shirt. The pieces are all constructed in beige khaki with bright yellow accenting details.
The Sasquatchfabrix. x ASICSTIGER track pants have tearaway snap button openings along the sides, elastic hemming, and contrasting yellow logo strip details. The track jacket has a seamless shoulder that nods to the capsule's theme. The collaborative collection plans to drop in advance exclusively at Dover Street Market Ginza on April 6, and then officially on April 7 online at Sasquatchfabrix.
East Asian-Inspired Collections
Sasquatchfabrix. and ASICSTIGER Unveil a Khaki Collection
Trend Themes
1. East Asian-inspired Fashion - Disruptive innovation opportunities include incorporating traditional East Asian elements into modern fashion designs.
2. Collaborative Capsules - Disruptive innovation opportunities arise from partnering with other brands to create exclusive and unique collections.
3. Track Pants with Tearaway Snap Buttons - Disruptive innovation opportunities include reimagining traditional track pants with innovative features like tearaway snap buttons.
Industry Implications
1. Fashion - The fashion industry can explore incorporating East Asian influences and collaborating with other brands for exclusive collections.
2. Streetwear - The streetwear industry can capitalize on the trend of East Asian-inspired fashion and collaborate with other brands to create limited-edition capsules.
3. Sports Shoe - The sports shoe industry can innovate by incorporating unique design elements like tearaway snap buttons into track pants for enhanced functionality.