ASICS works in collaboration with HAL STUDIOS to deliver the new GEL-1130 MK II sneaker model in a 'Forest' tonal colorway. The shoes are set to officially drop online at both ASICS and HAL STUDIO beginning April 29th. It is designed with inspiration from nature as the duo honors a Forest-themed colorway.
Specifically, the two highlight the rich green landscapes of Japan and apply earthy tones throughout the silhouette. It starts off with black mesh at the base of the shoe and then paneled with forest green suede materials over the brown leather accents. A touch of branding can be seen in the form of the ASICS Stropes along the upper with accents that reflect wood and greenery.
Earthy Tonal Panelling Sneakers
ASICS Unveils the New Forest Version of the GEL-1130 MK II
Trend Themes
1. Earthy Tonal Sneakers - The use of nature-inspired colors and materials in sneaker design has the potential to disrupt the footwear industry by appealing to consumers' desire for eco-friendliness.
2. Collaborative Sneaker Design - Collaborative sneaker design partnerships like ASICS and HAL STUDIOS can lead to unique and innovative products that leverage the strengths of each partner company.
3. Branding Through Material Accents - By incorporating materials and textures into branding, companies can create a more unique and memorable product, potentially disrupting traditional branding strategies.
Industry Implications
1. Footwear - The footwear industry can incorporate eco-conscious design elements to cater to a growing demand for sustainable and earth-friendly products.
2. Design - Collaborative design initiatives can disrupt the traditional design process and lead to more unique and innovative products across industries.
3. Marketing and Branding - Incorporating materials and textures into branding can be applied across various industries to create more memorable and differentiated products.