ASICS works in collaboration with atmos on a new set of the GEL LYTE III OG sneaker model that is both designed with inspiration from subway lines. There are two colorways in total and each one boasts the actual train lines of each city that takes on the same design language as Google Maps.
It is printed all over the upper, spotlighting New York City and Tokyo respectively. The New York iteration has tiger stripes on the medial side of the shoe for a touch of contrast against the grey base foundation. The Japan iteration is done in navy blue with kanji letters on the front side of the shoe. The tongues are accented with more motifs to the city lines.
Urban City-Themed Running Shoes
ASICS and atmos Join Forces on Subway-Inspired GEL LYTE III OGs
Trend Themes
1. Subway-inspired Sneakers - ASICS and atmos collaborate to design running shoes that take inspiration from subway lines and city maps.
2. City-themed Athletic Footwear - A trend towards athletic shoes inspired by urban landscapes and architecture.
3. Localized Footwear Designs - Localized streetwear with motifs and designs specific to a particular city or region.
Industry Implications
1. Athletic Footwear Industry - The athletic shoe industry can capitalize on the trend of city-inspired designs to attract a new set of customers.
2. Tourism Industry - Tourism could potentially partner with shoe companies to create city-themed shoes as souvenirs for tourists.
3. City Apparel Industry - City-themed footwear can compliment the apparel industry that caters to city-specific fashion trends.