Nike and Gatorade teamed up to create a 'Like Mike' collection of Gatorade Air Jordan footwear. The sneaker collection revives the aspirational message originally shared as part of the 'Be Like Mike' campaign that ran in 1991 with a memorable commercial featuring Michael Jordan.
In the collaborative sneaker range, Nike introduces a range of "flavorways" that represent the iconic colors and flavors of the sports drink such as Lemon Lime, Grape, Cool Blue and Orange. As well as featuring bold Gatorade colors, the Air Jordan I OG High Gatorade Collection integrates details like the Gatorade logo and "Be Like Mike" wordmarks on the inner tongue.
Other shoes in the Like Mike collection include the Air Jordan VI Like Mike in green and orange, the Like Mike Air Jordan XXXII low with orange highlights and the Air Jordan VI Gatorade.
Sports Drink-Inspired Sneakers
Nike Created a 'Like Mike' Range of Gatorade Air Jordan Shoes
Trend Themes
1. Sports-inspired Collaborations - Collaborations between sports brands and fashion companies create opportunities to merge athletic and fashion styles in innovative and unique ways.
2. Nostalgia Marketing - Reviving and reimagining iconic campaigns from the past can tap into consumers' nostalgic emotions, creating a sense of familiarity and connection.
3. Branding Through Product Association - Associating a product with a popular brand or logo, such as Gatorade and Nike, can enhance brand recognition and appeal to consumers seeking products that align with their favorite brands.
Industry Implications
1. Sports Apparel - The sports apparel industry can capitalize on sports-inspired collaborations to create innovative and stylish clothing and footwear options for consumers.
2. Beverage - The beverage industry can explore branding opportunities by partnering with fashion companies to create limited edition products that align with popular brands, creating a unique selling proposition.
3. Marketing and Advertising - Marketing and advertising professionals can leverage nostalgic campaigns to create compelling content that resonates with consumers, evoking positive emotions and generating brand loyalty.