Brick and mortar retail has been forced to adapt in light of the ubiquity of ecommerce, and the Garden Retail Experience is helping businesses to do just that.
The gardening and greenery industry has long relied on physical stores both as a matter of necessity and as a way to show off the natural beauty of the products. While there's certainly some benefit in offering inherently attractive products, green stores have nonetheless needed to cope with the impact of the digital world. The 2018 Garden Retail Experience gives green businesses the ideas they need to stay relevant, with ample green store concepts, inspirations, and ideas around the theme of "From Stores to Stories".
The garden and plant retail expo takes place in Nieuwegein, Netherlands, from the 7th to the 8th of February.
Garden Retail Expos
The Garden Retail Experience Highlights an Evolution in Green Store Concepts
Trend Themes
1. Green Store Concepts - Exploring innovative and interactive store concepts for the gardening and greenery industry, such as virtual reality experiences or augmented reality plant identification.
2. Digital Integration - Integrating online and offline channels to create a seamless shopping experience for customers, with features like online ordering, in-store pick-up, and personalized product recommendations.
3. Storytelling Marketing - Using compelling narratives and immersive experiences to transform garden stores into destinations where customers can learn, connect, and be inspired by the products and brand.
Industry Implications
1. Gardening and Greenery - Exploring new ways to merge technology and nature in garden retail, such as smart gardening devices, plant health monitoring systems, and advanced irrigation solutions.
2. Retail - Incorporating experiential elements in brick-and-mortar stores to create memorable and immersive shopping experiences, enticing customers to visit physical locations rather than relying solely on online shopping.
3. Event Management - Providing innovative event solutions and interactive experiences for garden retail expos, facilitating networking opportunities, and showcasing cutting-edge products and concepts to industry professionals.