Nintendo recently opened a new gaming station in Japan's Kansai International Airport, giving travelers a taste of the iconic video game publisher's home country.
This new gaming station, dubbed 'Nintendo Check In,' will offer several demo stations equipped with the Nintendo Switch, 3DS and other devices, all of which can be played for free. To welcome travelers to the station, the site also include a large Mario statue with a hat that players will recognize from the upcoming Super Mario Odyssey game. Across the airport, Nintendo has also launched a series of fun ads that draw attention to the new station.
Even when there are not significant delays at an airport, travelers must find ways to occupy their time before boarding a flight. As such, it's the perfect opportunity for brands to engage and entertain consumers.
In-Airport Gaming Stations
Nintendo Opened a Free Gaming Area in Kansai International Airport
Trend Themes
1. In-transit Entertainment - The trend of providing gaming stations in airports allows brands to engage and entertain travelers while they wait for their flights.
2. Free Demo Experiences - Providing free gaming experiences to travelers allows brands to showcase their products and generate interest and excitement among potential customers.
3. Brand Promotion in Airports - Brands can take advantage of airport spaces to promote their products and services through interactive gaming experiences, creating memorable brand associations.
Industry Implications
1. Travel and Tourism - In-airport gaming stations provide an opportunity for travel and tourism companies to enhance the airport experience and attract travelers.
2. Consumer Electronics - Consumer electronics companies can leverage in-airport gaming stations to showcase their latest products and generate interest among travelers.
3. Advertising and Marketing - The concept of in-airport gaming stations opens up new avenues for advertisers and marketers to create engaging and interactive promotional campaigns in airport settings.