App stores are overloaded with quiz-style apps, but gameit is a new kind of trivia application that brands itself as a "competitive shopping experience."
Although in-app advertisements are usually skipped by users as quickly as possible to get onto the gameplay, in the case of gameit, they serve as essential parts of the experience, since they reveal details on sponsored products that could be won. By answering questions as quickly and correctly as possible, users have the chance to soar to the top of a leaderboard in order to win a desired item. There are also exclusive deals offered to other top players as consolation prizes.
While it's been reported that more than 72% of Americans ignore advertisements, the CEO of gameit notes: "By gamifying mobile advertising, gameit is changing this paradigm. gameit creates a true value exchange between advertisers and their audiences."
Branded Trivia Apps
gameit's Multiple Choice Quizzes Offer Discounts for Winners
Trend Themes
1. Gamified Advertising - Using gamification in mobile advertising can create a true value exchange between advertisers and their audiences.
2. Competitive Shopping Experience - Trivia apps that offer discounts and exclusive deals to top players provide a unique competitive shopping experience.
3. Incorporating Sponsored Products - Trivia apps that incorporate sponsored products as prizes create a new way for brands to engage with consumers.
Industry Implications
1. Mobile Advertising - The gamification of mobile advertising offers disruptive innovation opportunities for brands to engage with audiences in a more interactive way.
2. E-commerce - The competitive shopping experience provided by trivia apps opens up opportunities for e-commerce brands to drive consumer engagement and increase sales.
3. Gaming - Incorporating sponsored products in trivia apps introduces a new revenue model for the gaming industry, where brands can reach a captive audience.