adidas recently launched a full look at its entire range of Game of Thrones Ultra Boosts -- it follows design themes of the fantasy television series through colors and slogans. There are tonal references to houses such as Targaryen and Lannisters, with popular phrases adorning the heel area of each running sneaker.
The heel tags read "Winter is Here" to reference House Stark and "Hear Me Roar" for House Lannister. There are also additional accents found at the insoles and beneath the tongue to the show. The 'Night's Watch,' 'Winter is Here,' 'Winter is Coming,' and 'Fire and Blood' sneakers are monochromatic, whereas the 'Hear Me Roar' and 'House Targaryen' running shoes feature brighter orange and red hues.
TV Series-Themed Knit Sneakers
adidas Launches the Full Range of Game of Thrones Ultra Boosts
Trend Themes
1. TV Series-themed Sneakers - There is an opportunity for other sneaker brands to collaborate with popular TV series or movies and produce themed sneakers.
2. Monochromatic Running Sneakers - The popularity of monochromatic running sneakers opens up an opportunity to create more minimalist, color-blocked designs with small details that give a nod to popular culture references.
3. Fantasy-inspired Fashion - As the Game of Thrones series comes to an end, there is an opportunity for other fashion brands to incorporate fantasy-inspired designs in their collections to capitalize on this trend.
Industry Implications
1. Sportswear Industry - The use of pop culture references in sportswear is a way to differentiate and gain attention in a crowded market.
2. Entertainment Industry - TV networks or studios can expand their merchandise offerings by collaborating with fashion brands to produce themed items that tie in with their shows or movies.
3. Fashion Industry - Fashion brands can tap into the Game of Thrones hype by incorporating themed elements into their designs and collections.