The West Edmonton Mall's Galaxyland, North America's largest indoor amusement park, has been entertaining kids for over two decades with its space-themed design but soon it will be offering a fresh new experience in 2020 as Galaxyland powered by Hasbro. As part of a new licensing agreement, Galaxyland will be refreshing its rides and attractions with beloved Hasbro brands like My Little Pony, Monopoly, Nerf, Play-Doh, Battleship and more.
As well as being able to visit Galaxyland powered by Hasbro for rides and activities, families will also enjoy new retail and food options at the indoor entertainment park.
While new destination will be the first Hasbro-themed amusement park of its kind in Canada, a Hasbro-themed water park has also been announced for Malaysia.
Toy-Themed Amusement Parks
Galaxyland's Attractions are Being Redesigned with Hasbro Brands
Trend Themes
1. Themed Amusement Parks - Opportunity for other amusement parks to partner with popular brands and refresh their rides and attractions to create new experiences for visitors.
2. Licensing Agreements - Opportunity for businesses to enter into licensing agreements with popular brands to enhance customer experience and attract new customers.
3. Brand Integration - Opportunity for businesses to integrate popular brands into their products or services to appeal to a wider audience and increase brand recognition.
Industry Implications
1. Amusement Parks - Amusement parks can partner with popular brands to refresh their rides and attractions, offering unique experiences to visitors.
2. Retail - Opportunity for retail businesses to include Hasbro-themed products and merchandise in their stores, capitalizing on the popularity of the brand.
3. Food and Beverage - Food and beverage businesses can offer themed dining experiences and menu items inspired by popular brands like Monopoly and Play-Doh.