These new Galaxy Digestive Biscuits have been announced by Mars Chocolate Drinks & Treats (MCD&T) as a delicious option for consumers to pick up for tea or snack time.
The biscuits come in two varieties including Milk Chocolate and Orange, which both maintain a rich, chocolaty finish alongside the digestive base. These ingredients combine to make the biscuits the perfect everyday indulgence, while also being suitable for serving to guests. The biscuits will be arriving exclusively at Asda locations in the UK where they'll launch on December 29, 2022 before launching widely in March.
General Manager for Mars Chocolate Drinks & Treats Michelle Frost commented on the inspiration behind the Galaxy Digestive Biscuits saying, "The Galaxy brand is synonymous with great tasting chocolate; consumers know the familiarity and quality to expect. Our research shows that 42% of regular chocolate digestive purchasers would prefer Galaxy chocolate on top of their digestive biscuit, versus their current choice of chocolate digestive."
Chocolaty Digestive Biscuit Treats
The Galaxy Digestive Biscuits Come in Two Flavors
Trend Themes
1. Chocolate Digestive Biscuit Trend - The popularity of chocolate digestive biscuits have led to the creation of new and innovative flavors, offering opportunities for product expansion and differentiation.
2. Everyday Indulgence Trend - Consumers are seeking small indulgences in their daily lives, creating opportunities for brands to introduce new, premium products.
3. Brand Extension Trend - Established brands are expanding their product lines to leverage brand recognition and expand into new markets.
Industry Implications
1. Confectionery Industry - The confectionery industry can capitalize on the popularity of chocolate digestive biscuits by introducing unique and innovative flavors that appeal to consumers.
2. Retail Industry - Retailers can offer a point of differentiation by stocking premium indulgent treats that cater to consumers' desire for small indulgences.
3. Food and Beverage Manufacturing Industry - By leveraging brand recognition and consumer preferences, food and beverage manufacturers can expand their product lines to offer unique and indulgent treats that resonate with consumers.