In a collaborative fashion design, 'JOYRICH' and Coca-Cola teamed up to create a special line of cola-branded attire that uses fuzzy fabric and retro vibes. The collection is designed for both men and women.
The line uses red and white fuzzy fabric to play off of Coca-Cola's trademark logo, which is featured on each piece of the line's clothes. The modernized streetwear collection contained long coats, sweaters, baseball hats and jackets that are ideal for the fall and winter seasons.
Much of the collection is currently available online at 'Hypebeast's' store titled HBX. The collaborative fashion is also promoting the seasonal attire through a charming ad that features a young couple at a skating rink decked out in Coca-Cola clothing.
Fuzzy Soda Sweaters
The Unique Collection of Coca-Cola Fashions Uses Fuzzy Fabrics & Brand Logos
Trend Themes
1. Fuzzy Fabric Fashion - Using fuzzy fabric is a creative way to add texture to clothing lines and create a new trend for this season.
2. Retro Brand Collaborations - Old brand logos and trademarks being used in new collaborations for fashion design provides a unique and engaging customer experience.
3. Streetwear Collections - Urban streetwear collections constantly evolve to emphasise individuality and self-expression, so why not collaborate with industries out of fashion such as the beverage industry?
Industry Implications
1. Fashion - Fashion designers and clothing companies can explore collaboration opportunities with non-traditional industries such as food and beverage to create unique clothing that creates buzz and attract customers.
2. Beverage - Beverage companies can explore collaboration opportunities with the fashion industry, to create trendy and fashionable clothes that align with the brand image.
3. Online Retail - Online retail stores can leverage the latest fashion trends and capitalize on new collaboration opportunities to curate collections that attract potential customers and set themselves apart from their competition.