LI-NING introduces a wide selection of futuristic footwear models that add to its Fall/Winter 2020 selection of sneakers. The progressive design is bold and captivating through its silhouettes and color palette alongside new and innovating additions.
The Chinese sportswear brand launches eight models in total and shines a spotlight on the Windranger, which is a streamlined silhouette with technical elements to help wearers with running performance. It features a breathable construction for practicality and a laced enclosure with clear overlay panel over the top of the shoe. It is then contrasted at the trimming accents andsits on top of a functional EVA rubber sole unit as the foundation. It is offered in the colorway options of either yellow or white.
Expansive Futuristic Footwear
LI-NING Unveils its FW20 Collection of Footwear Designs
Trend Themes
1. Futuristic Footwear Designs - There is an opportunity for brands to explore more bold and captivating futuristic designs in footwear models.
2. Innovative Technical Elements - Developing new technical elements in footwear can improve performance for athletes and fitness enthusiasts.
3. Breathable Construction Materials - Using breathable materials in footwear designs can offer practicality and additional comfort for wearers.
Industry Implications
1. Sportswear - Sportswear brands can explore the use of innovative technical elements and breathable materials in their footwear designs to enhance performance and style.
2. Fitness Equipment Manufacturers - Fitness equipment manufacturers can partner with footwear brands to develop shoes that incorporate technical elements such as sensors for tracking fitness data.
3. Fashion Retail - Fashion retail brands can provide more futuristic footwear designs in their collections to capture a broader customer base and stand out in a crowded market.