Fluorescent Lightweight Footwear

adidas' N3XT L3V3L Futurenatural Pack is Boldly Colored

Sportswear label adidas introduces its new N3XT L3V3L pack with the vibrant Futurenatural collection, offering footwear in two colorway options that cannot be missed. Spotlighted by the options of either Screaming Orange or Solar Green, the sporty shoes are bound to gravitate attention.

The pack of shoes feature basketball silhouettes, delivering a hi-top silhouette with knit materials to give the design a lightweight feel. The build also gives wearers seamless mobility on the court, sitting on top of an Ultralight Lightstrike and Boost midsole foundation for support and comfortability. There is no lacing system and features rubber pull tabs around the tongue for easy access. Branding details arrive at the forefoot in the form of Three Stripes and grid patterns complete the toe box.
Trend Themes
1. Vibrant Athletic Footwear - Opportunity for sports apparel companies to incorporate bold colorways to add eye-catching appeal to their athletic shoe designs.
2. Seamless Mobility Athletic Shoes - Opportunity for sports footwear companies to invest in technology that provides optimal functionality without sacrificing comfort.
3. Laceless Sneakers - Opportunity for athleisure brands to integrate laceless technology for a sleek and effortless aesthetic.
Industry Implications
1. Athletic Footwear - Companies in the athletic footwear industry can benefit from incorporating lightweight materials which enable easy movement and better performance.
2. Sportswear/apparel - Sportswear brands can push the boundaries with bold colors and unique designs by catering to consumers who are attracted to eye-catching, colorful sports gear.
3. Athleisure - Athleisure companies have the opportunity to incorporate both functional and stylish design elements into their product lines, such as laceless technology for convenience and heightened aesthetic appeal.

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