Sportswear giant adidas continues to innovate the world of footware with its latest innovation the 'Futurecraft 4D' -- a high-performance shoe, created by a digital light synthesis technology. The process is a 3D-printing process that utilizes light and oxygen to transform liquid into solids. The shoe design is backed by athlete data, in order to provide its user comfort, stability and controlled energy return. High breathability is ensured through the Futurecraft 4D's flyknit structure, while the midsole technology provides superior cushioning to optimize running performance.
American artist Daniel Arsham is working with adidas to bring a tonal aesthetic to this innovation in run wear technology by creating a 'Aero Green' colorway that carries out uniformly throughout the Futurecraft 4D.
Artistic Primeknit Shoe Collaborations
Daniel Arsham Works with Adidas on the Futurecraft 4D
Trend Themes
1. Artistic Sneaker Collabs - Collaborations between artists and shoe brands create visually stunning designs that make shoes stand out in the market.
2. 3d-printed Shoes - The use of 3D-printing technology in creating shoes offers a more customizable and sustainable approach to footwear production.
3. Athlete-backed Shoe Design - Designing shoes backed by athlete data provides an opportunity for shoe companies to better cater to the needs of their target consumers.
Industry Implications
1. Sportswear - Sportswear companies that leverage trendy collaborations and cutting-edge technology are better poised for success in the competitive marketplace.
2. 3D Printing - The growth of 3D-printing technology presents an opportunity for the footwear industry to offer customizable and sustainable shoe production.
3. Data Analytics - Shoe companies that incorporate athlete data into their design process are able to create products that better meet the needs of their target consumers.