Beauty biotech firm Arcaea newly introduced Future Society as its new fragrance brand and it is being introduced to the world with the Scent Surrection Collection. There are six fragrances in the perfume collection, each of which is derived from the sequenced DNA of extinct flowers.
Exploring scents lost to time, the Scent Surrection Collection pushes the boundaries of science to tell compelling scent stories. Haunted Rose is one eau de parfum in the collection that makes it possible for people to experience Macrostylis villosa subspecies 1 + 2 in a scent that's best encapsulated as "enthralled tranquility" with top notes of saffron and black pepper.
The innovative fragrance brand sees itself as a first-of-its-kind that "establishes biology as a genre in beauty."
Extinct Flora Fragrances
Future Society Makes Unique Fragrances from Extinct Flowers
Trend Themes
1. Extinct Flower Fragrances - Beauty biotech firm Arcaea introduces Future Society fragrance brand derived from sequenced DNA of extinct flowers.
2. Scent Surrection Collection - The perfume collection explores scents lost to time and pushes the boundaries of science to tell compelling scent stories.
3. Biology in Beauty - Future Society brand establishes biology as a genre in the beauty industry.
Industry Implications
1. Beauty Biotech - Arcaea's innovative fragrance brand combines beauty and biotechnology.
2. Fragrance - The Scent Surrection Collection brings unique fragrances derived from the DNA of extinct flowers.
3. Cosmetics - Future Society aims to disrupt the cosmetics industry with its biology-based approach.